OPPO

OPPO Guangdong Mobile Communication Co., Ltd., established in 2004 with headquarters in Dongguan, Guangdong, is primarily engaged in the manufacturing and sales of mobile terminal devices. As of 2023, its business has expanded to over 60 countries and regions worldwide, with over 40,000 employees. Its technological innovation has been widely recognized, with a global patent application volume exceeding 95,000. In February 2024, it launched the OPPO AI mobile version, marking the onset of the AI era. In the first quarter of the same year, it shipped 25.2 million units, with a market share of 8.7%, ranking fifth globally. In terms of brand recognition, it was selected as one of the "Top 100 Exemplary Brands" at the 2019 China Brand Strong Country Summit, won the Annual Excellence Enterprise Award in 2020, and was listed on the 2020 Boston Consulting Group's Top 100 Emerging Market Tech Challengers. In 2021, it won the Best Partner Award from the China Mobile Pan-Alliance and ranked 6th in the BrandZ China Global Brand Top 50. In October 2023, it was listed as one of the "China's Innovation Business Cards".

Historical Evolution:

- The Era of MP3 Players (2004-2008)

  In 2001, the OPPO brand was registered. In 2004, OPPO was founded by Chen Mingyong and others. In 2005, the first MP3 player "OPPO X3" was launched.

- The Era of Feature Phones (2008-2011)

  In 2008, the smiley-face phone OPPO A103 was released. In 2009, the first slide phone OPPO A201 was launched. In 2011, the first smartphone, Find, was introduced.

- The Era of Mobile Internet (2011-2018)

  In 2012, the world's thinnest Finder was launched, entering the Vietnamese market. In 2013, ColorOS was introduced, entering the Indonesian market. In 2014, VOOC flash charging was introduced, and OPPO entered the markets of Pakistan, the Philippines, and Singapore. In 2017, the full-screen phone OPPO R11s was released. In 2018, the OPPO FindX series was launched.

- The Era of Integration (2019-2024)

  In 2019, the concept of a 5G integrated ecosystem was proposed, and OPPO Watch and Reno series were launched. In 2020, the Find X2 series and smart TV OPPO S1 were released. In 2021, the Reno6 and Find N series were launched. In 2022, a global patent cross-license agreement was signed, and several major technological achievements were announced. In 2023, the new flagship imaging Find X6 series was released.

On May 12, 2023, OPPO discontinued the ZEKU business. In May, OPPO OS ecosystem's global monthly active users reached 560 million, with a 20% increase in developer revenue share and over 30% increase in net service application revenue share. In the first quarter of 2023, OPPO ranked first in the domestic market and fourth globally in terms of shipments. On July 10, OPPO's smartwatch partnered with Ideal Car to support contactless Bluetooth car keys. On October 19, the foldable phone OPPO Find N3 was released, starting at 9,999 yuan. On November 16, at the 2023 OPPO Developer Conference (ODC23), the new ColorOS 14 was launched, and a strategic cooperation agreement with Microsoft for Phone Link was announced. On November 23, the Reno11 series was released, starting at 2,499 yuan, with a standard DSLR-level portrait lens. In the fourth quarter of 2023, OPPO's phone activation decreased by 13.9%. For the entire year, global smartphone shipments reached 1.1 billion units, with OPPO's market share at 9%.

On January 8, 2024, the GPT large-scale model smartphone Find X7 series was launched. On January 11, a joint innovation laboratory was established with Alipay. On January 19, a patent application for "communication method and device" was filed. On January 24, a global patent cross-license agreement was signed with Nokia. On April 24, the new product OPPO K12 was released, featuring 100W flash charging and a 5500mAh battery, starting at 1,799 yuan.

AI Era:

On February 9, 2024, OPPO released the ColorOS AI mobile version on the occasion of its 20th anniversary, officially entering the AI smartphone era. This system provides AI elimination, AI call summaries, AI greeting cards, and other functions, marking the first year of AI for OPPO phones. In the first quarter of 2024, OPPO shipped 25.2 million units, an 8.5% year-on-year decrease, with a market share of 8.7%, ranking second globally. In the Chinese market, the OPPO Reno 11 series performed outstandingly, with shipments reaching 10.9 million units and a market share of 16%, propelling it to second place.

Corporate Culture

Brand Advocacy - Smiling Forward

At the Future Technology Conference held on December 14, 2021, OPPO's founder and CEO, Chen Mingyong, made an important declaration: OPPO will comprehensively enhance its brand advocacy and officially launch the concept of "Smiling Forward".

"Smiling Forward" originates from OPPO's core values, which is to persist on the right path without fearing long and arduous journeys. Since the launch of the first smiley-face phone in 2008, OPPO has been demonstrating the friendliness of technology to the world. More importantly, it is an action to strive together with users. OPPO hopes to propel industry and societal progress through continuous technological innovation, allowing every user to have companionship and strength on the path forward, keeping optimistic and smiling.

Cultural Values - Integrity, User Orientation, Pursuit of Excellence, Openness

OPPO has always adhered to the cultural values of integrity, committed to creating engaging and outstanding products. We believe that in the face of external pressures and temptations, only by maintaining a calm attitude and returning to the essence of things can we make the right choices and achieve the long-term healthy development of the enterprise.

Brand Mission - Technology Benefiting Humanity, Promoting Social Well-being

"The brand mission of 'Technology Benefiting Humanity, Promoting Social Well-being' is the core driving force behind OPPO's innovation and technological development. This also means that we are committed to helping every individual with ambition and innovative spirit achieve sustainable development, while also contributing to the technological, economic, and cultural development of the regions where our business operates. At the same time, we practice a culture of integrity and goodness, helping humanity transcend competition, building a mutually beneficial and win-win society, and promoting the continuous progress of human civilization.

Business Operations

Since its establishment in 2004 until 2023, OPPO has expanded its business to over 60 countries and regions worldwide. Over 40,000 employees are dedicated to technological innovation, with the ColorOS system achieving full coverage, providing a free and borderless user experience for 600 million users worldwide.

Recently, OPPO has engaged in substantive cooperation with over 70 mainstream global operators, covering regions such as Europe, Asia-Pacific, Latin America, and Australia. The scope of cooperation includes handset selection, joint marketing, and joint R&D. Additionally, OPPO collaborates with 40 operators to promote global 5G development, becoming a significant driving force in this field.

As the smartphone market gradually transitions to the mass market, OPPO has redefined its product philosophy, focusing on "user experience" as the core. This philosophy focuses on providing users with a complete product experience of "smart understanding, seamless connection, modern security, and innovative design", and continues to invest in product research and development and iteration.

Since March 2021, OPPO has explicitly formulated a strategy to upgrade its product line to the mid-to-high-end segment and increased investment in hardware technology, software technology, capability center construction, and differentiated technology. The OPPO Research Institute is dedicated to research on cutting-edge technology and application technology, and through open cooperation, develops applicable technologies that can be productized, dedicated to exploring the possibilities of future engineering.

With the application of leading-edge technologies such as stack technology, flexible screen technology, and VOOC flash charging technology, OPPO has demonstrated its strength in defining the future. At the same time, a stable and reliable supply chain support is key to shaping a high-end brand. OPPO has long-term cooperation with supply chain manufacturers, establishing stable and highly trusted partnerships, which is expected to alleviate industry shortages.

Main Products

Smartphones, tablets, headphones, wearable devices, smart TVs, routers, accessories.

Technological Innovation

As of November 2023, OPPO's global patent applications exceeded 95,000, with over 51,000 granted patents, of which invention patents accounted for 90%. According to WIPO's ranking of PCT applications in 2022, OPPO ranked sixth globally. A report from IPlvtics in October 2023 showed that OPPO ranked eighth in overall 5G patent strength.

At the "Leap · Benevolence" Future Technology Conference 2020, OPPO introduced the FDF full-dimensional portrait video technology system, which includes two major engines: perception of portraits and enhancement of image quality, achieving better shooting effects. The full-link 10-bit color management system enables the Find X3 series to provide a true 1 billion color experience. OPPO's dual-core focusing technology improves focusing accuracy and speed.

In 2014, OPPO released the world's first smartphone with ultra-clear image quality technology, the Find 7, and continued to upgrade it. OPPO's independently developed ultimate beauty function provides intelligent recognition, adjusting the degree of beauty according to the user's gender and age. VOOC flash charging technology, which applies a low-voltage and high-current direct charging solution, brought innovation to the mobile phone charging field.

At the Future Technology Conference in December 2021, OPPO unveiled the self-developed 6nm image NPU chip, which focuses on processing multimedia data. OPPO's patent portfolio is also expanding, covering areas such as eyewear, wearable electronic devices, and foldable displays. ColorOS is a system based on Android deep customization, and ColorOS 11 was released in 2020.

In December 2023, OPPO introduced the self-trained large-scale model AndesGPT,

featuring technology characteristics such as personalized exclusivity, enhanced conversation, and edge-cloud collaboration, covering various parameter scales to achieve intelligent scheduling.